These forms act as a gateway to your content as well as a portal to your contact database. To actually gain leads’ email addresses in exchange for the content you’re providing, you can use pop-up forms on your landing pages or links to outside landing pages that host opt-in forms. This means that leads will automatically be broken up into appropriate groups in which they’ll only receive content that pertains to their interests, goals or pain points.Ĭapturing Email Addresses on Landing Pages Using a marketing automation and CRM database (like ONTRAPORT), you can automatically pull the information from your opt-in forms into individual contact records and then send those contacts targeted messages based on the data you collected from them. Perhaps the most significant advantage of marketing automation stems from the ability to deliver requested content instantly while simultaneously and dynamically segmenting your prospects, thereby delivering a more relevant experience - with zero oversight. We advertised an offer to a cold audience that our ad buying team created in Facebook’s Ad Manager. To put numbers behind this, we conducted a quick test. Instead, retargeting campaigns are based on the idea that someone who’s already shown interest in your business is more likely to convert into a customer than someone who doesn’t know who you are. Retargeting campaigns take the opposite approach of more traditional advertising strategies that target people who most likely have never heard of your product (sometimes called cold audiences). Retargeting (sometimes referred to as remarketing) is an advertising strategy where you track your website visitors who don’t take a specific or desired action (such as filling out a form, requesting a consultation or purchasing a product) and then systematically show them ads on another platform (like Facebook) in an effort to get them to come back to your site and complete the action.

In fact, it’s the result of a well-planned and well-executed retargeting campaign. You’ll learn the ins and outs of creating targeted, automatable marketing systems that generate powerful marketing results without losing sight of your personal relationships with customers.Įver browsed the internet for a new pair of shoes, camping gear or a yoga class and then the next time you open Facebook, that exact product is right there on the side of your browser, reminding and tempting you? It’s definitely not a coincidence. Whether you’ve been marketing your business for years and are looking to revamp and streamline your strategy or you’re brand new and want to jumpstart your marketing the right way, The Marketing Automation Blueprint is brimming with our best tips and strategies for setting up an optimal marketing campaign. With these tools in their arsenal, modern marketing teams have the resources and infrastructure to deliver personalized and relevant experiences to all of their leads - effectively nurturing them into elated customers. Here's the thing: These marketing teams aren't any sharper, wiser or more creative than you or your team they just have the right tools. What do all the best marketing teams in the world have in common? They all use marketing automation to qualify their leads, close more sales and maximize their ROI.

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